Ag Plus Cooperative Celebrates Grand Re-Opening of Marshall Main C-Store
MARSHALL, MN — The Ag Plus C-Store on East Main Street has undergone a significant transformation, culminating in a grand re-opening celebration that took place on Friday. With a prime location in Marshall, the C-Store is now equipped with updated gas and diesel pumps, offering customers a variety of fuel options designed to support the local farming community.
A Commitment to Community and Agriculture
Steve Traen, the vice president of retail at Ag Plus Cooperative, emphasized the cooperative’s commitment to the agricultural sector during the re-opening event. "We wanted to do it to support the farming community," Traen stated, highlighting the importance of providing accessible and diverse fuel options for local farmers and residents alike.
The newly updated fuel dispensers are a significant upgrade, featuring additional diesel dispensers and the availability of Diesel Exhaust Fluid (DEF) at the diesel pumps. This addition is particularly beneficial for diesel vehicle owners, as DEF is essential for reducing emissions and ensuring compliance with environmental regulations.
Enhancements and Upgrades
The construction project, which began in early September and concluded just in time for the grand re-opening, involved extensive upgrades to the C-Store’s infrastructure. New fuel tanks and dispensers were installed, along with fresh asphalt and concrete surfaces, enhancing both functionality and aesthetics.
Traen explained that the project was divided into two phases. The first phase focused on upgrading the fuel dispensers, while future plans may include enhancements to the convenience store itself. "When you close something down, it’s always a question whether you’re going to maintain loyalty," Traen remarked, acknowledging the challenges of temporarily shutting down fuel pumps during construction. However, he noted that other Ag Plus C-Stores in the area helped accommodate customers during this period.
A Busy Grand Re-Opening Celebration
The grand re-opening event attracted a steady flow of vehicles, with customers eager to explore the new offerings. In addition to the upgraded fuel options, the celebration featured promotions and visits from local food trucks, creating a festive atmosphere. Ag Plus representatives also announced their participation in "Fuel for a Cause," a charitable initiative where a half-cent from every gallon of gas pumped in October would be donated to breast cancer research.
Diverse Fuel Options for Customers
One of the standout features of the new gas pumps is the variety of ethanol blends available, including E15. Traen noted that offering these blended fuels not only supports local agriculture but has also proven popular among customers at other Ag Plus locations. The availability of straight #1 and #2 diesel further caters to the needs of diesel vehicle owners, particularly in colder weather conditions.
Embracing Technology
The new fuel dispensers are equipped with the latest technology, allowing for remote updates and maintenance. "Dispensers are like any other computer. They need updating," Traen explained, expressing enthusiasm for the technological advancements that enhance the customer experience. This modernization ensures that Ag Plus remains competitive and responsive to the evolving needs of its customers.
Conclusion
The grand re-opening of the Ag Plus C-Store marks a significant milestone for the cooperative and the Marshall community. With its upgraded facilities, diverse fuel options, and commitment to supporting local agriculture, the C-Store is poised to serve as a vital resource for residents and farmers alike. As Ag Plus Cooperative continues to invest in its infrastructure and community initiatives, it reinforces its role as a cornerstone of the local economy.