Meet Chip Bergh: A New Voice in Marketing at Harvard Business School
Harvard Business School (HBS) is renowned for its faculty, a diverse group of scholars and practitioners who bring a wealth of experience and cutting-edge research into the classroom. Among the newest additions to this esteemed faculty is Chip Bergh, a senior lecturer in Marketing. With a remarkable career that spans leadership roles in iconic brands and a commitment to social issues, Bergh is poised to make a significant impact on the next generation of business leaders. In this article, we delve into his background, leadership philosophy, teaching aspirations, and personal interests.
A Legacy of Brand Building
Before joining HBS, Chip Bergh spent over three decades in the corporate world, most notably as the president and CEO of Levi Strauss & Co. His journey began at Procter & Gamble (P&G), where he dedicated 28 years to building brands and leading transformative initiatives. Bergh was instrumental in launching Swiffer, revitalizing Mr. Clean and Old Spice, and managing the Gillette blades and razors business following its monumental $57 billion acquisition.
Bergh’s tenure at Levi’s was marked by a clear vision: to restore the brand’s cultural relevance and iconic status. "My going-in thesis was that if I could make the brand as cool as it was when I was a kid, it would turn the brand around," he reflects. Under his leadership, Levi’s not only regained its place in the market but also became a beacon of cultural significance.
Purpose-Driven Leadership
Chip Bergh’s leadership style is deeply rooted in purpose and values. He believes in the power of teamwork and has consistently used his platform to advocate for important social issues. During his time at Levi’s, he championed a generous paid parental leave program and became a vocal advocate for ending gun violence in the United States. Bergh led a coalition of CEOs in a letter to Congress, urging the passage of the Safer Community Act, a significant piece of legislation aimed at addressing gun violence.
Moreover, he was among the first CEOs to publicly support employee rights following the Supreme Court’s decision to overturn Roe v. Wade. Bergh’s commitment to social responsibility exemplifies a modern approach to leadership, where business success is intertwined with ethical considerations.
Teaching Marketing at HBS
As he embarks on his new role at HBS, Bergh is excited to teach Marketing in the Required Curriculum. His extensive experience in brand management and marketing strategy will provide students with invaluable insights into the complexities of the business world. "I’m thrilled to share my knowledge and experiences with the next generation of leaders," he states, highlighting his passion for education and mentorship.
Bergh’s teaching philosophy is likely to reflect his own career journey, emphasizing the importance of innovation, cultural relevance, and ethical leadership in marketing.
A Life Beyond Academia
If Chip Bergh were not teaching, he would likely be coaching executives or writing. He acknowledges the profound impact that mentors and coaches have had on his career and expresses a desire to give back in a similar capacity. Additionally, he serves on the boards of two public companies and is open to taking on more roles that keep him engaged and active in the business community.
Outside of his professional life, Bergh prioritizes family. He enjoys spending quality time with his wife, Juliet, and their three children. The couple maintains an active lifestyle, working out regularly and preparing nutritious meals together. Bergh emphasizes gratitude and positivity, values that resonate deeply in both his personal and professional life.
Literary Interests
Chip Bergh is an avid reader, with a particular fondness for books that inspire and motivate. His top three recommendations include The Art of Possibility by Benjamin Zander and Rosamund Stone Zander, The Power of Full Engagement by Jim Loehr and Tony Schwartz, and From Strength to Strength by Arthur Brooks. He also enjoys the lighthearted humor of Lessons from Lucy: The Simple Joys of an Old, Happy Dog by Dave Barry, a book that reflects his love for dogs and the simple joys of life.
Conclusion
Chip Bergh’s arrival at Harvard Business School marks an exciting new chapter for both him and the institution. With his extensive background in brand building, commitment to social issues, and passion for teaching, Bergh is set to inspire and equip future leaders with the tools they need to navigate the complexities of the business world. As he embarks on this new journey, students and colleagues alike can look forward to the wealth of knowledge and experience he brings to the classroom.